Marketing

How business owners can save money by investing in solid search engine optimization in this economy

The current economy has forced businesses to tighten their belts in many ways. We outline some ways businesses can save.

How to increase organic website traffic using SEO

SEO is a process by which a site can improve its position in the search engine results pages (SERP) for certain queries.

How to Develop a Strong Small Business Marketing Strategy

As a small business owner, it's important to have a strong marketing strategy in place. Check out these tips for a successful marketing plan

How to Assess an Influencer's Alignment With Your Brand

As social media influencers have become increasingly popular, it's important to make sure that they are aligned with the brand beforehand.

Important words you'll encounter in marketing

Let's face it; you're an entrepreneur and not a marketer pro. Here are some marketing terms to know.